Campaigns
Previously, all types of marketing Messages in the platform were called Campaigns. In the new platform version they have been renamed to Messages, while the new Campaigns represent a broader tool.
Campaigns are a tool for comprehensive management of marketing activities in a single workspace.
They allow you to configure audiences, segment databases, manage user profiles, control groups, and scenarios.
Within campaigns, you can both create and transfer existing marketing activities: scenarios, broadcasts, regular, triggered, multivariate Messages, and placements.
Working with Campaigns
Creating and managing marketing campaigns. Combining Messages and scenarios into a single strategy.
Local control groups (LCG)
Local control groups (LCG) in campaigns — the part of the audience that does not receive marketing communications used to measure the effectiveness of a specific campaign.
Stratification violation error when limit is reached
In this article you will learn about the stratification violation error: when it occurs, how to fix it, and complex scenario analysis
Audience expansion in campaigns
Audience expansion in campaigns — a mechanism for automatically replenishing the audience using profiles from the segments of campaign activities.
Audience building
Audience building in campaigns — technical specifics and timing of distributing profiles between test and control groups.