Altcraft Variables and Functions

Profile Data

Description	Variable
Email address	{lead.email}
Phone numbers	{lead.phones}
First name	{lead._fname}
Last name	{lead._lname}
Date of birth	{lead._bdate}
Gender	{lead._sex}
Registration date	{lead._regdate}
Registration IP	{lead._regip}
Registration city	{lead._regcity}
Registration country	{lead._regcountry}
Registration URL	{lead._regurl}
IP address	{lead._ip}
City	{lead._city}
Country	{lead._country}
Region	{lead._region}
Postal code	{lead._postal_code}
Time zone	{lead._tz}
Provider	{lead._vendor}
Profile ID	{lead._id}
XXM hash	{lead._xxm}
XX hash	{lead._xxh}
MD5 hash	{lead._md5}
* Custom field	{lead.custom_field_name}

Subscriptions

Description	Variable
Subscription email	{subscription.email}
Email domain	{subscription.email_domain}
List of subscription emails	{subscription.emails}
Subscription phone	{subscription.phone}
List of subscription phones	{subscription.phones}
List of push subscriptions	{subscription.pushes}
MD5 hash of email	{subscription.email_md5}
MD5 hash of phone	{subscription.phone_md5}
Subscription hash	{subscription.hash_id}
Subscription field (by channel)	{subscription_field("channel" "field_name" resource_id)} channel — string indicating the channel ("email") field_name — name of the field to insert ("domain") resource — resource ID (e.g., 10)

The subscription_field function lets you insert fields from subscriptions regardless of the channel used by the current message. For example, if a profile has an SMS subscription, you can insert their phone number into the email version of the message:

{subscription_field("sms" "phone")}

If several subscriptions match, the one with the highest priority is chosen.

Available fields:

Channel	Field	Description
email	email	Subscription email address
	domain	Email domain of the subscription
	domain_group	Domain group
	md5	MD5 hash of the subscription email
sms	phone	Subscription phone number
	md5	MD5 hash of the subscription phone
push	subscription_id	Push subscription ID
	bundle_id	iOS APNs app bundle ID
	provider	Push provider

tip

Similarly, you can insert data from custom channel subscriptions into templates. Fields of the main channels correspond to the field SIDs you set when creating the channel.

UTM

If a profile has UTMs in their card, you can insert them into the message template.

Description	Variable
Campaign UTM	{lead._utm_campaign}
Traffic source UTM	{lead._utm_source}
Medium UTM	{lead._utm_medium}
Content UTM	{lead._utm_content}
Keyword UTM	{lead._utm_term}

External JSON

External JSON content is a way to create dynamic messages and automate work. It lets you add information generated by your server right at the moment each message is sent.

Read more in “Using JSON content in messages”.

In message text, JSON content appears as variables like {json.variable}. Data types list and object support loops; for object you can also access elements by key: {json.object.key_name}.

Market

Using market variables

To use order and product information in mailings, add market variables to your message template. See “Using market variables in messages” for details.

Date and Time

Date and time variables

Description	Variable	Example
Formatted date	{format}	{format datenow "%Y-%m-%D %H:%M:%S timezone, %I am"} 2018-12-25 18:56:10 +03:00, 6 pm
Raw date	{datenow}	2018-12-25T18:56:10+0300
Date offset	{adddate()}	{adddate(datenow 0 0 3)} 2018-12-27T18:56:10+0300
Full year	{yearlong}	2018
Year	{year}	18
Month	{month}	12
Day	{day}	10
24-hour format hours	{hours}	18
12-hour format hours	{hours12}	06
AM/PM	{ampm}	PM
Minutes	{minutes}	56
Seconds	{seconds}	10

Output Functions

Output functions

Description	Variable	Example
Number formatting	format	{format 1000000000 ","} 1,000,000,000
Variable length	length	{length("abc")} 3
Array of values	array	{array[1 "2" 3.3]} [1 2 3.3]
Random array element	randomize	{randomize(array[1 2 3])} 1 Example: a profile custom field Favourite_genres stores ["Detective", "Humor", "Sci‑Fi"]. {randomize(lead.Favourite_genres)} will output one random element, e.g., "Detective". Works with Phones, Tags, Array of Objects, as well as arrays in API content and external JSON content.
Limit array	limit	{limit(array[1 2 3] 2)} [1 2]
Number is even	iseven	{iseven(2)} => true {iseven(3)} => false
URL encode	urlencode	{urlencode(lead._regurl)} http:%2F%2Ftest.testdomain.com%2Fsomething Use to encode invalid characters in URL parameters.
URL decode	urldecode	{urldecode(lead._regurl)} http://test.testdomain.com/something
Uppercase	uppercase	{uppercase("text")} TEXT
Uppercase first letter	uppercasefirst	{uppercasefirst("john")} John

Encryption

Encryption and hashing

Template variable encryption is used when you need to pass data along with a click to a target site but don’t want the data to appear in web server logs or be visible to the user. For example, form prefill data can be encoded in base58 and decoded on the site.

To pass template content and variables in encrypted or hashed form, use the crypt function. Click the </> button in the template editor and choose Encryption.

{crypt(algorithm field key)}

You can change encoding or encrypt data with these algorithms:

• base58
• base64
• sha1
• sha256
• aes
• blowfish

For sha1, sha256, aes and Blowfish you must specify a key that will be used on the other side to decrypt the value.

Details for AES and Blowfish:

	AES	Blowfish
Initialization vector	First 16 bytes of the string	First 8 bytes of the string
Cipher mode	CFB (Cipher Feedback)	CBC (Cipher Block Chaining)
Key length	128‑bit — 16 chars	64‑bit — 8 chars
Padding	zero	zero

tip

Encryption/decryption uses Base64URL encoding.

Examples of syntax:

{crypt(base58 lead._fname)}
{crypt(base64 lead._lname)}
{crypt(sha256 lead.custom_field "encrypt_key")}
{crypt(sha1 lead._city "encrypt_key")}
{crypt(aes lead._fname "key1234567891234")}
{crypt(blowfish lead._fname "key12345")}

If you need to encrypt a string, wrap it in quotes. For a number, quotes are not needed:

{crypt(base58 "value")}
{crypt(base64 42)}

Hashing algorithms (each supports an optional salt):

• md5 + salt
• xxh32 + salt
• xxh64 + salt

Syntax matches the encryption examples:

{crypt(md5 subscription.email "salt")}
{crypt(xxh32 loyalty.new2.promocode "salt")}
{crypt(xxh64 json.text "salt")}

Note that encrypted data is already Base64‑encoded.

Logical Expressions

Logical expressions

Usage is described in a separate article. For a simple condition:

{if lead.age gte 18}
    If 18 or older.
{else}
    If younger than 18.
{end}

Parts (Fragments)

Message fragments

Fragments are message blocks reused across messages (e.g., header, footer, social links).

Call a fragment with {fragment.<short_fragment_name>}.

Call a random fragment from a list: {randomfragment[fragment.name1 fragment.name2 fragment.name3]}.

See more in this article.

Parameters

Description	Variable
Sent message ID (SMID)	{send_message_id}
Resource token	{resource_token}
Template ID	{msgid}
Campaign ID	{campid}
Resource ID	{resid}
Database (profiles) ID	{listid}
Campaign SUBID	{subid}
Resource name	{resname}
Database name	{listname}
Message type	{msg_type}
Resource URL	{resurl}
Resource domain	{resdomain}
Message name	{msgname}
Campaign name	{campname}
SMS sender name	{from_name_sms}
Segment ID	{segid}
Segment name	{segname}
Attribute value	{attribute_value("attribute")} where "attribute" is the API name of the attribute

Service

Description	Variable
API content	{apicontent.field_name}
Cancel message sending	{cancel}

Tracking

Description	Variable
Tracking domain	{trkdomain}
Pixel recording an open	{pixel}
Pixel recording a read	{read}
Subscription manager link	{preferences}
Unsubscribe link	{unsubscribe}
Global unsubscribe link	{globalunsubscribe}
Add to suppression list	{suppress}
Web version link	{webversion}

Workflow

Description	Variable
Workflow name	{workflow_name}
Workflow ID	{workflow_id}
Node (element) ID	{node_id}
Node (element) type	{node_type}

Events

Event variables let you work with user actions (page views, add‑to‑cart, purchases, etc.) collected via pixels and goals.

How it works

• Real data is populated only when a trigger actually fires or within a running workflow.
• Events are context‑bound — in triggers they are events of that trigger; in workflows they are events since entry.

info

These variables are only available for trigger-based campaigns and scenarios that use the "Pixel activation" method.

Variables

Description	Variable	Notes
First event	{event.first}	The oldest event in the current context
Last event	{event.last}	The most recent event in the current context
All events	{event.all}	Full list of events in reverse arrival order; index [0] is the last
Event count	{event.count}	Number of events in the queue

Using in templates

To get a specific event field, append the parameter with a dot:

{event.first.goal} // goal of the first event
{event.last.value} // value of the last event
{event.first.geo_city} // city from the first event
{event.last.utm_source} // source from the last event
{event.first.browser} // browser from the first event
{event.first.categories} // categories from the first event

To iterate over all events, use a loop:

{for event.all}
{.}
{else}
No events to display
{end}

Examples

Trigger message after add‑to‑cart:

You left an item: {event.first.data.product}
Price: {event.first.data.price}
Buy: {event.first.data.link}

Segmentation by geolocation:

A sale is happening in your city {event.first.geo_city}!
Source: {event.first.utm_source}

Campaign performance analysis:

Source: {event.last.utm_source}
Campaign: {event.last.utm_campaign}
Browser: {event.last.browser}

Event fields in detail

Basic fields

Field	Type	Description	Example
id	string	Unique event ID	{event.first.id}
type	string	Platform event type	{event.last.type}
date	DateTime	Event date and time	{event.first.date}
test	bool	Test event flag	{event.last.test}

Geo data

Field	Type	Description	Example
geo_country	string	Country (full name)	{event.first.geo_country}
geo_tld	string	Two‑letter country code	{event.first.geo_tld}
geo_region	string	Region	{event.first.geo_region}
geo_city	string	City	{event.first.geo_city}
geo_address	string	Address	{event.first.geo_address}
geo_zip	string	Postal code	{event.first.geo_zip}
geo_time_zone	string	Time zone	{event.first.geo_time_zone}
geo_lat	float	Latitude	{event.first.geo_lat}
geo_lon	float	Longitude	{event.first.geo_lon}

UTM tags

Field	Type	Description	Example
utm_source	string	Traffic source	{event.first.utm_source}
utm_medium	string	Traffic medium	{event.first.utm_medium}
utm_campaign	string	Campaign name	{event.first.utm_campaign}
utm_content	string	Content identifier	{event.first.utm_content}
utm_term	string	Keyword	{event.first.utm_term}
utm_keyword	string	Alternative keyword	{event.first.utm_keyword}

Pixel event (Pixel: goal)

Field	Type	Description	Example
pixel_id	int	Pixel ID	{event.first.pixel_id}
goal	string	Goal name	{event.first.goal}
value	float	Goal value	{event.first.value}
data	object	Custom goal data	{event.first.data.order_id}
browser	string	User’s browser	{event.first.browser}
user_agent	string	Browser User‑Agent	{event.first.user_agent}
accept_language	string	Browser language	{event.first.accept_language}
count_items	int	Number of items	{event.first.count_items}
categories	string[]	Array of categories	{event.first.categories}
send_message_id	string	Message send ID	{event.first.send_message_id}

API call event (API: api_call)

Field	Type	Description	Example
content	object	Data from API call	{event.first.content.order_id}
custom_data	object	Custom API data	{event.first.custom_data.field_name}

Event types

Group	Type	Description
Pixel	goal	Pixel/goal activation (including via API)
API	api_call	API call through a workflow or trigger start

Note: All fields of different event types are available at the same level. For example, {event.last.content} refers to the content field of an API call event if that is the current event.

See the developer documentation for full technical details and limits. This helps you set up API data collection precisely and use it correctly in templates.

Emoji

You can also insert emoji into your message templates. Choose the emoji picker in the variables menu and click the emoji you want.

Profile Relations

General variable formula:

{relation.[relation_short_name].[direct for direct or reverse for reverse].[property_name].[count — count, total — sum, top — top relations]}

Count of direct relations with profit property:

{relation.managers_loyal.direct.profit.count}

Top reverse relations by profit. A loop is used to output multiple values:

{for $index $item = relation.managers_loyal.reverse.profit.top}
{$item.lead._fname} {$item.lead._lname} ({$item.value} profit)
{else} There is no ‘profit’ for you :(
{end}

Sum of profit across direct relations:

{relation.managers_loyal.direct.profit.total}

Additional Editor Functions

Price formatting

A number formatting function splits numbers into groups of three with a given delimiter.

Price 8.000 RUR

<p>Price {format json.price "."} RUR</p>

To insert, click </> in the editor and choose Output functions → Formatting.

Date offset

The adddate(date, year, month, day) function returns a date after adding the specified interval.

<p>Event starts on {adddate(lead.notify_date 0 0 10)}</p>

adddate() can be used inside format():

<p>Event starts on {format adddate(lead.notify_date 0 0 10) "%Y-%m-%D"}</p>

To insert, click </> → Date & time → Date offset.

Date formatting

Date values differ by locale. Use date formatting for subscriber‑friendly dates.

For example, to show the subscriber’s date of birth as:

Date of birth 02.11.1998

Use:

<p>Date of birth {format lead._bdate "%D.%m.%Y"}</p>

All date formatting parameters:

# years
"%y": "06"
"%Y": "2006"
"yy": "06"
"YYYY": "2006"

# months
"%m": "01"
"MM": "01"
"%B": "January"
"month": "January"
"%ru_month": "январь"

# days
"%d": "2"
"%D": "02"
"DD": "_2"
"%A": "Monday"
"weekday": "Monday"

# hours
"%H": "15"
"%I": "3"
"hh": "15"
"hours": "15"
"twelve_h": "3"

# mins
"%M": "04"
"mm": "04"

# seconds
"%S": "05"
"ss": "05"

# am/pm indicator
"am": "pm"
"AM": "PM"
"%p": "pm"

# timezone
"tzone": "-07"
"timezone": "-07:00"
"%Z": "Z0700"

To insert, click </> → Date & time → Formatted date.

info

If the template uses content from external JSON (apicontent variable or dynamic JSON content), the platform can convert RFC 3339 strings into date/time.

Formatting example:

Mode	Format
JSON	"date_time": "2023-02-21T11:10:35.141Z"
Template	{format apicontent.date_time "%Y-%m-%d %H:%M:%S"}
Preview	2023-02-21 11:10:35